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COMMUNICATION

STRATEGIES

CONCEPT

Women'secret is a Spanish brand offering underwear, sleepwear, accessories and swimwear for today's woman.

It creates exciting new ideas to make life simpler and more fun, on occasions provoking feelings and emotions

and on others offering solutions. It specializes in the female world: a brand created for and by women.

 

It is a global brand capable of combining prestige, femininity, modernity and excellent prices.

Women'secret is part of the Grupo Cortefiel, Europe's fifth biggest textile group. It was created in 1993, and the first store opened

in the center of Madrid, Spain. The objective was to become a leader in creativity, efficiency and sensitivity in the underwear

and lingerie sector. Its success has been unstoppable and in 2001 the firm embarked on its international expansion strategy.

 Today, women'secret has more than 652 stores in over 61 countries.

 

Project keys

/Lifestyle & Social Media Marketing

/Event Management

 

Highlights

MY SUMMERLAND – STORE OPENING/PRESS EVENT

 

In June 2017, we held a press event to celebrate the opening of Women ’Secret fifth store at Chalandri.

Guests were invited to a summery scene where they could preview the new store and the launch of the new, beachwear and underwear collection. The store was decorated to be in line with the look and feel of the brand.

 

Many Celebrities, fashion editors, stylists, bloggers attended the event and previewed the new launch.

 Brand’s Launch In Greece

 

Our team organized the official press launch for the first store of Women’Secret in Athens, Greece,

inside the shopping mall, Athens Metro Mall.

In line with the brand’s mantra for being “Pretty, Comfortable & Sexy” we welcomed media representatives

and fashion bloggers to celebrate the store opening.  We even had our models walking around the store presenting the collection.

SS15 Collection / Launch

 

Design and implementation of an impressive seaside lifestyle event to present the SS15 collection.

Music, Catwalk, soft drinks and a pop up store were the idea that came to life and impressed our guests.

2016© Concept Communication Strategies