Cooperation between COTY Consumer Beaty And Concept Communication Strategies
We are proud to announce the beginning of a new highly prestigious co-operation between COTY Consumer Beauty Greece and CONCEPT Communication Strategies. From July 2017, COTY Consumer Beauty Greece assigned to CONCEPT PR the implementation of the strategic communication plan in the Greek market for the entire portfolio which include: Max Factor, Rimmel, Bourjois and Sally Hansen for the Colors Cosmetics; Koleston, WellaFlex and New Waves for Hair Retail and Adidas, Playboy, 007, Nautica, Katy Perry and Guess for the Body Care and Mass Fragrances.
While collaborating with Mathilde Marin, Head of Influencer Marketing COTY Consumer Beauty Italy & Greece, CONCEPT Communication Strategies has committed to create, develop and implement the overall PR plan including press and influencers relations management, social media management for the entire COTY Consumer Beauty brands portfolio.
Cecile Divisionali, General Manager COTY Consumer Beauty Italy and Greece, confirms “ CONCEPT PR is a local PR agency that perfectly identify and understand the dynamics of the Greek market. Thanks to their professionalism and significant expertise in communication and most particularly in beauty, we are convinced that they will make the difference and ensure a high visibility to ours brands. CONCEPT PR is a very skilled and trustful partner that will actively contribute to the success and the growth of the brands of COTY Consumer Beauty.”
Yiota Houliara, Founder & Managing Director of CONCEPT PR comments “We are excited to announce the beginning of our cooperation with COTY Consumer Beauty. It’s a great honor that COTY has chosen to shift all of the brands portfolio under our agency. We are looking forward to our cooperation and we are dedicated to providing our services to the highest standards”.
About COTY Consumer Beauty:
Coty is one of the world’s largest beauty companies with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels; Coty Luxury, which is focused on prestige fragrances and skincare; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries.