Strategic, hard-working, passionate, self-made and unstoppable aka «everything is doable»

As Founder and Managing Director of CONCEPT Communication Strategies, Yiota has paved her own path in the field of PR relations in Greece. A strong team builder, she doubles as a great business leader as well as an inspiration for her team. With more than 20 years of industry expertise in the Greek industry, she has managed to nurture a loyal clientele consisting of many premium Greek and international brands in the sectors of Beauty, Fashion, Technology, Business and Food & Beverage. A jet-setter at heart, she never seizes to enrich her experiences and implement her view on her agency’s mindset, resulting in lasting collaborations with her clients.