Etat Libre d’Orange is a young, unconventional French niche fragrance brand. The brand’s perfumes provoke and flood the senses with the finest and rarest raw materials, expressed with an attitude of audacity and provocation.
It was founded in 2006 in Paris by the American entrepreneur Etienne de Swardt. The company is known for its pioneering approach to perfumery, creating fragrances that are complex, original, and sometimes provocative. Its philosophy is to offer perfumers the freedom to express themselves fully through their creations, without restrictions or compromises.
/Brand Positioning
/ Media Relations
/ Social Media
Highlights
PARIS PRESS TRIP
A memorable trip to Paris, to the headquarters of Etat Libre d’Orange, to discover the brand’s philosophy through the eyes of its curator, Etienne de Swardt, where he draws his inspiration and creates the most unexpected fragrance. There, we were treated with an unforgettable experience✨Etat Libre d’Orange fragrances are complex, innovative, and sometimes provocative. Created with the most precious and rare raw materials and with a sassy attitude, without restrictions or compromises, they provoke the senses.
STORY OF YOUR LIFE
Exclusive Launch Golden Hall
We know how to make a PR Event for niche premium brands perfect!
Just landed ✨ The iconic French niche perfume Etat Libre D’Orange has its own corner at attica Golden Hall ✨. Discover fragrances that dare, captivate, and push boundaries. Here, you will also find the new enchanting perfume Story of Your Life 💗.
ABOVE THE WAVES
Exclusive Launch Golden Hal
Let’s make it a magical Christmas 🎄
Tea time with Etat Libre D’Orange ✨In a fairytale setting at attica Golden Hall, we discovered Above the Waves, the first tea fragrance by État Libre d’Orange, inspired by the ritual of tea.
The new eau de parfum from the French niche fragrance brand—created by perfumer Mathieu Nardin at Mane—is a blend of three rare tea varieties that come together in a bright, grounding, yet liberating composition. It is not just a fragrance, but a ritual.
