Since 1899, Miele has remained true to its promise of “Immer Besser” (“Forever Better”), continuously investing in quality, innovation and timeless elegance. As a global leader in premium domestic appliances, the company offers pioneering solutions for the smart, connected home of today and tomorrow. At the same time, Miele provides appliances, systems and services for professional use, meeting the needs of hotels, care facilities and the medical technology sector. Through its durable and energy-efficient appliances, Miele makes a meaningful contribution to a more sustainable everyday life.
The company remains a family-owned business, owned by the Miele and Zinkann families, who founded it more than 125 years ago. In the 2025 financial year, Miele generated sales of €5.16 billion and employed approximately 23,000 people worldwide. Its international network comprises 19 production sites and 49 sales and service subsidiaries (as of March 2026). The company is headquartered in Gütersloh, North Rhine-Westphalia, Germany.
Miele Hellas has been operating in Greece since 1971 and, since 2025, has operated as Miele Cluster Adria Aegean, overseeing the company’s activities in Greece, Slovenia, Croatia, Cyprus, Bosnia and Herzegovina, Albania, Kosovo and North Macedonia.
Project keys
/Communication Strategy
/Media Relations
/Media Monitoring & Reporting
/Press Trips
/Advertising
/Influencers Marketing
/Corporate Events & Sponsorships – Publicity Support
/In-Store Events
Highlights
A PR journey through 127 years of #ImmerBesser heritage.✨
Creating meaningful brand experiences goes beyond communication—it’s about bringing people closer to the story behind the brand. Our recent visit to Miele’s headquarters, production facilities and museum in Gütersloh, Germany, together with three leading Greek journalists representing the business, lifestyle and design media landscape, alongside international teams from across Europe, provided a unique opportunity to discover firsthand the innovation, precision and heritage that have shaped the brand for generations.
The experience was further enriched by an exceptional culinary session with Michelin-starred chef Patrick Speck at his Cooking Academy powered by Miele, bringing the brand’s philosophy to life through gastronomy and product experience. More than a factory visit, the trip created an authentic opportunity for key media representatives to engage with Miele’s values, people and expertise at their source — strengthening relationships and translating the brand story into a memorable, first-hand experience.
Bringing media closer to the heart of a brand is one of the most powerful ways to create meaningful and lasting connections. ✨