Ever dreamed of an Italian summer?🍋
Darling is bringing ‘La Dolce Vita’ to the heart of Athens—and we couldn’t help but make it a moment.
On the 5th floor of attica City Link, we celebrated the premium vegan Italian suncare brand with two pop-up activations that felt like a trip to the Amalfi coast (minus the passport).

Think: fresh arrivals, glowing skin, juicy lemonades and that signature Darling flair. ☀️ We invited beauty editors, creators and friends to step into the world of Darling—first to discover the SHIELD-ME SPF 50+ CLEAR SUN STICK: a weightless, invisible stick that glides over makeup, shields with next-gen UV filters and fits right into your summer bag. Mess-free. Sun-ready.

Darling is more than sunscreen—it’s a state of mind.
📍 attica City Link, 5th Floor (until August 30)
💙 Gentle reminder: Wear SPF, Stay Pretty Forever!