18 YEArs Brand Strategy & Creative PR Agency

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/WHO WE ARE

We are a combination  of extremely diverse
and elastic set of skills. Experienced & passionate individuals with PR, marketing & design backgrounds, we formed CONCEPT Communication Strategies 14 years ago with the vision to fix the Greek broken model of decentralized, inspiration-less and not human centric way of approaching the masses and convey the message. We keep expanding our business along with our clients’ & adding services to go above and beyond of what is expected of us, and to hold our work to the standards our vision commands.

/WHAT WE DO

As a modern & agile boutique PR & Marketing agency we are in a unique position of identifying  and offering the most cutting-edge, refined and complete solutions for every problem or expanding strategy through our vast skill set which include PR, marketing, social media, web services, brand identity and event management among others. Thanks to our expertise, contemporary ideas and our close bonds with our clients we provide bespoke Brand experiences no big company can, ensuring success and long time brand awareness

/ OUR SKILLS

PR
LIFESTYLE & SOCIAL MEDIA MARKETING
DESIGN
EVENT MANAGEMENT

An Idea
that doesn't sound
crazy at first,
is not
a good idea.

/ Our Founder

Strategic, hard-working, passionate, self-made and unstoppable aka «everything is doable»

As Founder and Managing Director of CONCEPT Communication Strategies, Yiota has paved her own path in the field of PR relations in Greece. A strong team builder, she doubles as a great business leader as well as an inspiration for her team. With more than 20 years of industry expertise in the Greek industry, she has managed to nurture a loyal clientele consisting of many premium Greek and international brands in the sectors of Beauty, Fashion, Technology, Business and Food & Beverage. A jet-setter at heart, she never seizes to enrich her experiences and implement her view on her agency’s mindset, resulting in lasting collaborations with her clients.

Our Founder
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PORTFOLIO

see full porfolio
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PR SERVICES

/ PR & CONSULTING SERVICES

media relations strategy | press office services
publicity plans | media outreach | publicity
opportunities handling of negative publicity
media monitoring | CSR | corporate & public affairs strategies | marketing consulting | crisis management | consumer relations

/ SOCIAL MEDIA & DIGITAL SERVICES

Social media content I social media marketing
services & account management | social media
monitoring | social media campaigns / applications
development | digital PR web development & optimization

/ LIFESTYLE PR & MARKETING  SERVICES

seeding / product placement | consumer online relations | opinion makers mapping
research | assessment and monitoring | interest
groups’ tactics and agenda analysis | strategic
counsel | trendsetter network

/ DESIGN

corporate & visual identity design | cross-platform
advertising concept development | print advertising
 | custom publishing | website & paperless office
design & development promotional campaigns |
 cross-platform Apps  below-the-line campaign | 
custom typography photography

/ EVENT MANAGEMENT

grand openings | product launches
conferences | corporate events | art exhibitions
media events & press conferences 
| press breakfasts & dinners | press trips

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DESIGN

A boutique shop dedicated to Greek nuts, coffee and delis. We created the name and designed an elegant, premium visual identity that brings the freshness of Greek nature to the heart of the city. Explore
We created the visual identity for the premium Japanese  restaurant in Mykonos. Explore
We created the visual identity for Dirty Manh street food restaurant in Athens. Explore
Visual identity for the energy company Energoplan active in the fields of photovoltaic and renewable energy. Explore
see all designs
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NEWS

02 Nov 2022
Our Founder Yiota Houliara on Advertising.gr
A Boutique PR agency mindset
more
25 May 2020
 CEO Yiota Houliara on the business site @epicheiro.gr
The wise steps of a successful Communication Strategy at the times of a pandemic
more
26 Feb 2019
CONCEPT Communication Strategies announces the co-operation with GLAMI.GR
We at CONCEPT communication Strategies are proud to announce that we have been appointed as the PR agency for GLAMI in Greece.
more
03 Jan 2018
Shape  Magazine Interview of Yiota Houliara Managing Director
The Insiders Questions Tips to succeed in an interview
more
17 Jul 2017
Cooperation between COTY Consumer Beaty And Concept Communication Strategies
We are proud to announce the beginning of a new highly prestigious co-operation between COTY Consumer Beauty Greece and CONCEPT Communication Strategies. From July 2017, COTY Consumer Beauty Greece assigned to CONCEPT PR the implementation of the strategic communication plan in the Greek market for the entire portfolio which include: Max Factor, Rimmel, Bourjois and Sally Hansen for the Colors Cosmetics; Koleston, WellaFlex and New Waves for Hair Retail and Adidas, Playboy, 007, Nautica, Katy Perry and Guess for the Body Care and Mass Fragrances.
more
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CONTACT

A
Marathonodromou 75 Str.
15124 Marousi, Athens
T +30 2108025662
F +30 210 8025664
E [email protected]